Sony Vaio: Smart ad

When I buy a laptop, I worry about the weight, the battery life, the size of it, the design, its rating, and the price range.

Of those elements I look for, this particular ad targets the audiences who worry about weight the most. Without even looking at the tagline, the consumer can see the obvious comparison of the weight of the paper and to the lap top, all flying away from the man by the propeller's wind. This displays how light weight the lap top is. The tagline reads, "Lightweight like no other"

Fiji

Lately, I've only been Fiji water. Expensive but worth it, I think.
I am really particular in the water I drink. I hate tap water, because I can taste the weird taste of it. I don't particularly like Ozarka water because it tastes weird when not cold. Sounds pretty OCD, but thats not the point. The Fiji water has a tagline on its bottle (well two lines, so far I've seen) 1. "A softer side of water" 2. "Untouched by man, until you open the bottle"

I love the tagline, "Untouched by man, until you open the bottle" because it goes along with the explanation they have written on the bottle that the water is from the aquifer at the Fiji island preserved until the water is bottled and sent to the consumer to first open the bottle and taste the crisp water.

Adoption campaign

The tag line of the ad reads "Adopt. You will recieve more than you can ever give."

I've always been interested in adoption. I believe that adoption is one of the biggest ways to love and I firmly believe that I am going to adopt later in the future as well. Therefore this campaign/ad stuck to me when I saw it.

The ad pictures a kid hugging the adoptive parent. It shows rather than the parent nurturing her adopted kid, the kid nurturing the parent. The picture alone shows the tagline without having to say a thing. The parent gains so much from adopting a kid. Touching and to the point.

My favorite ad to come across.

Product branding

Abercrombie & Fitch has always been in the heat of controversy because of their semi-nude to nude advertisements. In the eyes of parents, the advertisements probably look a little too risque for their children's eyes. However, you have to admit that they are strong images that stick to only A & F. Everytime I pass by someone in the mall with an Abercrombie and Fitch shopping bag, I know it must be A & F because of the semi nude photograph on the bag. Product branding is very important when it comes to producers and I believe no matter how controversial the advertisements are that Abercrombie and Fitch is just doing their job in their campaign.

[Possibly disturbing image] PETA campaign

PETA has always been known for their extreme and edgy campaign methods and advertisements, and again, they do not fail at being controversial and edgy in their campaign. This one is the most striking to me and memorable.

It shows the cruelty of meat packing. I don't quite agree because I am not a vegan nor a vegetarian; however, I see that their point being is that meat packed in such fashion is just like human meat being packed. It looks vulgar and disgusting and that must be what PETA people view meat packed in such fashion as... odd.

Free giveaways???

Yogurtland down Guadalupe at the Venues apartment complex opened not too long ago. On their first grand opening day, they gave away their product for free to attract new customers and to start a fan base. In a similar fashion, lots of stores give away free products in interest of the customers. Clinique often has free goody bags to give away when you purchase a certain amount. Other products often have free small packaging to give away when you buy a certain amount as well. This type of advertising works effectively because not only do customers go blind when "free" flashes in front of them, but the sellers benefit from the customers coming back to buy the product afterwards. I'm sure those who tried the free Yogurtland product and loved the frozen yogurt go back often to buy some more. So should people give away more free stuffs? Definitely!

Clever Watch Advertisement!

I thought this advertisement by a watch company was super clever. It is only natural for people to want to try on a watch to make sure it looks good rather than just simply looking at a picture of the watch in a flat 2D magazine ad or see a celebrity wearing it on tv.

This is a really smart idea to get attraction from every individual who steps foot onto the bus even if they do not "try it on".