When someone thinks about a superhero like Superman, the adjectives one thinks of is strength, unbeatable, etc.
This AIDS campaign from France targets audiences who believe in the invincibility of the superheroes.
In the advertisement, Superman is pictured as withered, weak and gaunt. The AIDS campaign shows that everyone can be diagnosed with AIDS, even superheroes. This campaign raises awareness that everyone should be careful and be aware of the deadly desease that can defeat even the most invincible.
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