When I buy a laptop, I worry about the weight, the battery life, the size of it, the design, its rating, and the price range.
Of those elements I look for, this particular ad targets the audiences who worry about weight the most. Without even looking at the tagline, the consumer can see the obvious comparison of the weight of the paper and to the lap top, all flying away from the man by the propeller's wind. This displays how light weight the lap top is. The tagline reads, "Lightweight like no other"
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