Adoption campaign

The tag line of the ad reads "Adopt. You will recieve more than you can ever give."

I've always been interested in adoption. I believe that adoption is one of the biggest ways to love and I firmly believe that I am going to adopt later in the future as well. Therefore this campaign/ad stuck to me when I saw it.

The ad pictures a kid hugging the adoptive parent. It shows rather than the parent nurturing her adopted kid, the kid nurturing the parent. The picture alone shows the tagline without having to say a thing. The parent gains so much from adopting a kid. Touching and to the point.

My favorite ad to come across.