Those who worry about anti-smoking advertisements usually target current smokers. This advertisement obviously has a picture of a young boy, but wait, with an elder woman's hand holding a cigarette. The thing is, this advertisement is different from other anti-smoking campaigns. This ad targets smokers who may harm second hand smokers. For example, mothers who smoke with kids around are actually harming the innocent kids who second hand smoke because of the smoker mom. I think the usage of the young boy in the picture makes this ad much stronger.
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