Sony Bravia billboard advertisement shows off some creativity like the Sony Vaio advertisement in my earlier post.
Again the tagline reads: "Colour, like no other"
The color is so vivid through the TV that it splashes off the billboard into "real life" in red. Very creative.
I think that they chose the color red because red is very eye catching for all consumers who pass by the billboard. The selection of color of the advertisement was very smart and the creative advertisement shows perfect combination to sell the product to the consumers.
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