Product branding

Abercrombie & Fitch has always been in the heat of controversy because of their semi-nude to nude advertisements. In the eyes of parents, the advertisements probably look a little too risque for their children's eyes. However, you have to admit that they are strong images that stick to only A & F. Everytime I pass by someone in the mall with an Abercrombie and Fitch shopping bag, I know it must be A & F because of the semi nude photograph on the bag. Product branding is very important when it comes to producers and I believe no matter how controversial the advertisements are that Abercrombie and Fitch is just doing their job in their campaign.