Adidas Advertisement

Another creative ad, this time by Adidas. Everyone knows that Adidas is famous for its three stripes. This advertisement shows just that.

The tagline reads:

"Fake hurts Real. imitations are poorly made, giving you no protection."

The advertisement shows three band-aids on the foot in the fashion that the adidas tri-stripes run, showing if you wear an imitation tennis shoe, not made by Adidas, that you will get injured, where as if you were wearing a genuine Adidas tennis shoe, you will not get injured, but rather be protected by the three stripes. I think this idea for an advertisement was pretty smart. Definitely different than the boring old advertisements.

Sony Bravia

Sony Bravia billboard advertisement shows off some creativity like the Sony Vaio advertisement in my earlier post.
Again the tagline reads: "Colour, like no other"
The color is so vivid through the TV that it splashes off the billboard into "real life" in red. Very creative.
I think that they chose the color red because red is very eye catching for all consumers who pass by the billboard. The selection of color of the advertisement was very smart and the creative advertisement shows perfect combination to sell the product to the consumers.

Anti-smoking ad 3

Honestly, would you want to smoke if your face would end up looking like that through smoking?

Full of impact to show the effects of smoking.

anti-smoking ad 2

Unlike my other post with the anti-smoking ad regarding second hand smoking, this anti-smoking ad targets the actual smokers. There is no tag line in the ad, but the advertisement itself seems strong enough to show how harmful smoking is.

This ad depicts the smokers leg burning as the cigarette burns simultaneously. This shows that every time you smoke you kill your body at the same time.

This advertisement should have a strong impact on smokers because it shows an outward harm to the body that smoking causes in reality inside the smoker's body.

Anti-smoking ad 1

Those who worry about anti-smoking advertisements usually target current smokers. This advertisement obviously has a picture of a young boy, but wait, with an elder woman's hand holding a cigarette. The thing is, this advertisement is different from other anti-smoking campaigns. This ad targets smokers who may harm second hand smokers. For example, mothers who smoke with kids around are actually harming the innocent kids who second hand smoke because of the smoker mom. I think the usage of the young boy in the picture makes this ad much stronger.

This advertisement for the Durex condoms is very simple, yet very clever at the same time.

The advertisement reads:
"To all those who use our competitors' products:
Happy Father's Day."

This advertisement sets the Durex condom apart from its competitors. It basically is saying that those who use Durex do not have to worry about pregnancy while the users of other condoms end up becoming fathers. I think this is a funny and smart ad.

AIDS campaign

When someone thinks about a superhero like Superman, the adjectives one thinks of is strength, unbeatable, etc.

This AIDS campaign from France targets audiences who believe in the invincibility of the superheroes.

In the advertisement, Superman is pictured as withered, weak and gaunt. The AIDS campaign shows that everyone can be diagnosed with AIDS, even superheroes. This campaign raises awareness that everyone should be careful and be aware of the deadly desease that can defeat even the most invincible.

Sony Vaio: Smart ad

When I buy a laptop, I worry about the weight, the battery life, the size of it, the design, its rating, and the price range.

Of those elements I look for, this particular ad targets the audiences who worry about weight the most. Without even looking at the tagline, the consumer can see the obvious comparison of the weight of the paper and to the lap top, all flying away from the man by the propeller's wind. This displays how light weight the lap top is. The tagline reads, "Lightweight like no other"

Fiji

Lately, I've only been Fiji water. Expensive but worth it, I think.
I am really particular in the water I drink. I hate tap water, because I can taste the weird taste of it. I don't particularly like Ozarka water because it tastes weird when not cold. Sounds pretty OCD, but thats not the point. The Fiji water has a tagline on its bottle (well two lines, so far I've seen) 1. "A softer side of water" 2. "Untouched by man, until you open the bottle"

I love the tagline, "Untouched by man, until you open the bottle" because it goes along with the explanation they have written on the bottle that the water is from the aquifer at the Fiji island preserved until the water is bottled and sent to the consumer to first open the bottle and taste the crisp water.

Adoption campaign

The tag line of the ad reads "Adopt. You will recieve more than you can ever give."

I've always been interested in adoption. I believe that adoption is one of the biggest ways to love and I firmly believe that I am going to adopt later in the future as well. Therefore this campaign/ad stuck to me when I saw it.

The ad pictures a kid hugging the adoptive parent. It shows rather than the parent nurturing her adopted kid, the kid nurturing the parent. The picture alone shows the tagline without having to say a thing. The parent gains so much from adopting a kid. Touching and to the point.

My favorite ad to come across.

Product branding

Abercrombie & Fitch has always been in the heat of controversy because of their semi-nude to nude advertisements. In the eyes of parents, the advertisements probably look a little too risque for their children's eyes. However, you have to admit that they are strong images that stick to only A & F. Everytime I pass by someone in the mall with an Abercrombie and Fitch shopping bag, I know it must be A & F because of the semi nude photograph on the bag. Product branding is very important when it comes to producers and I believe no matter how controversial the advertisements are that Abercrombie and Fitch is just doing their job in their campaign.

[Possibly disturbing image] PETA campaign

PETA has always been known for their extreme and edgy campaign methods and advertisements, and again, they do not fail at being controversial and edgy in their campaign. This one is the most striking to me and memorable.

It shows the cruelty of meat packing. I don't quite agree because I am not a vegan nor a vegetarian; however, I see that their point being is that meat packed in such fashion is just like human meat being packed. It looks vulgar and disgusting and that must be what PETA people view meat packed in such fashion as... odd.

Free giveaways???

Yogurtland down Guadalupe at the Venues apartment complex opened not too long ago. On their first grand opening day, they gave away their product for free to attract new customers and to start a fan base. In a similar fashion, lots of stores give away free products in interest of the customers. Clinique often has free goody bags to give away when you purchase a certain amount. Other products often have free small packaging to give away when you buy a certain amount as well. This type of advertising works effectively because not only do customers go blind when "free" flashes in front of them, but the sellers benefit from the customers coming back to buy the product afterwards. I'm sure those who tried the free Yogurtland product and loved the frozen yogurt go back often to buy some more. So should people give away more free stuffs? Definitely!

Clever Watch Advertisement!

I thought this advertisement by a watch company was super clever. It is only natural for people to want to try on a watch to make sure it looks good rather than just simply looking at a picture of the watch in a flat 2D magazine ad or see a celebrity wearing it on tv.

This is a really smart idea to get attraction from every individual who steps foot onto the bus even if they do not "try it on".

One of my favorite videos

Variations on Canon in D; Korean remix Version

This video was published a few years back in Korea. Performers include Korean breakdancing crew, Last for One, a professional Korean beatboxer, Eun Jun, and Sook Myung Women's University Gayageum Players. I love this video because it is original and the remix of the Canon in D sounds amazing in this video. I think that this video can be used as an advertisement for the Korean culture. It shows off one of the original Korean instruments, Gayageum, and also shows off the originality of the Korean culture. Must see it!