Adidas Advertisement

Another creative ad, this time by Adidas. Everyone knows that Adidas is famous for its three stripes. This advertisement shows just that.

The tagline reads:

"Fake hurts Real. imitations are poorly made, giving you no protection."

The advertisement shows three band-aids on the foot in the fashion that the adidas tri-stripes run, showing if you wear an imitation tennis shoe, not made by Adidas, that you will get injured, where as if you were wearing a genuine Adidas tennis shoe, you will not get injured, but rather be protected by the three stripes. I think this idea for an advertisement was pretty smart. Definitely different than the boring old advertisements.

Sony Bravia

Sony Bravia billboard advertisement shows off some creativity like the Sony Vaio advertisement in my earlier post.
Again the tagline reads: "Colour, like no other"
The color is so vivid through the TV that it splashes off the billboard into "real life" in red. Very creative.
I think that they chose the color red because red is very eye catching for all consumers who pass by the billboard. The selection of color of the advertisement was very smart and the creative advertisement shows perfect combination to sell the product to the consumers.

Anti-smoking ad 3

Honestly, would you want to smoke if your face would end up looking like that through smoking?

Full of impact to show the effects of smoking.

anti-smoking ad 2

Unlike my other post with the anti-smoking ad regarding second hand smoking, this anti-smoking ad targets the actual smokers. There is no tag line in the ad, but the advertisement itself seems strong enough to show how harmful smoking is.

This ad depicts the smokers leg burning as the cigarette burns simultaneously. This shows that every time you smoke you kill your body at the same time.

This advertisement should have a strong impact on smokers because it shows an outward harm to the body that smoking causes in reality inside the smoker's body.

Anti-smoking ad 1

Those who worry about anti-smoking advertisements usually target current smokers. This advertisement obviously has a picture of a young boy, but wait, with an elder woman's hand holding a cigarette. The thing is, this advertisement is different from other anti-smoking campaigns. This ad targets smokers who may harm second hand smokers. For example, mothers who smoke with kids around are actually harming the innocent kids who second hand smoke because of the smoker mom. I think the usage of the young boy in the picture makes this ad much stronger.

This advertisement for the Durex condoms is very simple, yet very clever at the same time.

The advertisement reads:
"To all those who use our competitors' products:
Happy Father's Day."

This advertisement sets the Durex condom apart from its competitors. It basically is saying that those who use Durex do not have to worry about pregnancy while the users of other condoms end up becoming fathers. I think this is a funny and smart ad.

AIDS campaign

When someone thinks about a superhero like Superman, the adjectives one thinks of is strength, unbeatable, etc.

This AIDS campaign from France targets audiences who believe in the invincibility of the superheroes.

In the advertisement, Superman is pictured as withered, weak and gaunt. The AIDS campaign shows that everyone can be diagnosed with AIDS, even superheroes. This campaign raises awareness that everyone should be careful and be aware of the deadly desease that can defeat even the most invincible.